AI and Digital Transformation Blog

  The past few years have witnessed a significant rise in e-commerce solutions, and customers have been increasingly getting used to an omnichannel shopping experience. It is safe to say that the retail industry has completely transformed from what we knew it to be a decade back. Nothing among inventory, supply chain management, data warehousing, CRM, eCommerce channels, and PoS systems has remained untouched in the recent digital transformation. We already know that customers have welcomed this change with open arms. It’s hard to come across a person who doesn’t shop online. Undoubtedly, the success of the retail industry depends on user experience. If they can scroll through a straightforward interface and smoothly interact with a retail application, there are more chances of those users turning into loyal customers. Not to mention, they shouldn’t face any hurdles while making transactions. Therefore, retail application testing is a must to assure the end user of a flawless expe...

Today’s business landscape is increasingly competitive, demanding that companies maintain an agile mindset when differentiating their products and services from competing brands. For many organizations, this differentiation comes in the form of better user engagement strategies designed to improve the availability and reliability of web services and applications. But while most businesses understand the basic concept of managing the “digital experience” of their customers, many do not recognize the key ingredients to its long-term success—performance monitoring and optimization. Getting the most out of your digital technologies requires a transparent view of your IT infrastructure and how well it supports the needs of your customers. Digital Experience Monitoring (DEM) solutions help companies manage both of these priorities effectively by bridging the gap between system performance and reliability with positive end user experiences. However, not all end user experience monitoring solu...

  As we walk across this digitally advanced world, we are exposed to a plethora of cyberattacks and several other security concerns. With more than seven billion mobile phone users and over 50 percent of the population having access to the internet via their mobile devices, the world is challenged with mobile-first security threats. Mobile applications are often not immune to data breaches, cyber threats, and other privacy concerns. In a survey of IT professionals carried out in 2020 and 2021, more than 7 in 10 respondents have encountered smishing attacks. Such vulnerable scenarios urge businesses to focus immensely on mobile app testing to establish the desired security, prevent any nuisance and offer robust security to users. The types of the mobile apps commonly in use Mobile web apps: These apps can be accessed from any internet browser and don't require any specific installation process or storage space for using the app. Mobile web apps can easily adapt to the different scr...

  The one area that has seen significant innovation in recent years is mobile app testing, and this trend will likely continue in 2023 as global organizations look to optimize their development process and deliver high-quality products to their customers. However, as the world continues to grapple with the economic downturn, global enterprises tend to make huge budget cuts and lay off some vital human resources to tackle the financial constraints. With these drastic steps, global companies may lose the service of some critical premium tools and human resources, which are extremely necessary for perfecting the digital experiences of apps. With the lack of these services, companies can lead to delivering poor digital and customer experiences, which, in turn, may impact companies’ loyal customer base. So, it is critical for global companies to understand the latest mobile app testing trends in the market to prepare a strategy that helps them to remain afloat in challenging economic si...